Strategist and creator.

Making 💩 Make Sense

I’m a seasoned brand strategist, product marketer, and entrepreneur focused on helping brands, founders, and friends make sense of their value and points of difference and ruthlessly prioritizing what matters most.

During the first chapter of my career, I worked as a strategist in several agencies and consultancies (MatchsticNorth Highland, Chemistry, Goods & Services) where I got a deep dive into understanding consumer behavior and brand building. 

In my second act, I founded two products Staat & CopyFoundry

For the last 18 months, I’ve been the General Partner and Chief Strategy Officer of Thought Factory, a data and design agency primarily focused on tech-enabled companies.

Currently I’m a Senior Product Marketing Manager @ Ministry Brands.

Now I’m looking to dive into new worlds, problems, and communities.

Hit me up if you need brand strategy, product marketing, and research help! 

I love natural wine, premium soju, weight lifting, running, eating, cigars, fire pits, fashion, digital curation, indie magazines, chihuahuas, cafe hopping, my wife, trucks, and evenings on an Atlanta porch.

Folks I’ve worked with: 

JP Morgan Chase
The Coca-Cola Company
Purple
IEX (The Investor’s Exchange)
Chubb
ABC Carpet & Home
KEH Camera
Lifestyles & Skyn Condoms
Fox Restaurant Group - Flower Child
Atlanta Hawks
Turner Broadcasting
Kirkland's
Black & Decker - Stanley Engineered Fastening
Children's Healthcare of Atlanta
Atlanta Convention and Visitors Bureau
PBA30
TIKD
RA Sushi
Catapult Learning
Cox Media
Certainty Home Mortgage
The MetroHealth System
Troy University
Cox Enterprises
Coca-ColaHCA
The Home Depot
Suntrust
SeaWorld
The Everglades Foundation
Greystar
Chick-Fil-A
Karoo
Lexus
JW Marriot